Mid-American Labs

Mid-American Labs needed to enter the same demanding, compliance-heavy category as some of our other work — but with its own identity. The brief wasn’t "build another peptide site." It was "build this brand," with its own name, story, and voice: American-made, heartland-rooted, lot-level transparency front and center.

We treated this as a fully independent build rather than a reskin. Same category expertise going in — we already understood the compliance language and documentation expectations — but the brand direction, visual system, and even the transparency mechanism (a public lot ledger) were designed specifically for Mid-American’s positioning.

Custom brand identity and logo, distinct from anything else in our portfolio. Full storefront with catalog, checkout, and a "lot ledger" letting customers trace purity data down to the individual batch. Category-specific architecture — COA database, research protocols, required disclaimers — built in from day one, plus a custom React admin dashboard for day-to-day management.

A second ground-up platform in the research-compound space, live with its own voice and its own trust signals — proof that we can repeat quality in a demanding category without repeating the same site twice.

Same regulatory tightrope as Saga — disclaimers, no medical claims — plus the added challenge of making a second brand in the same category feel genuinely distinct rather than like a template swap.